[ 8 Sep, 2006 0301hrs IST TIMES NEWS NETWORK ]
PALANPUR: Cola ban or no ban, it was butter milk and other such 'swadeshi' products that ruled the roost at the annual fair in the temple town of Ambaji which concluded on Thursday.
The sales figures of butter milk and related products during the fair, say it all. According to sales manager Ghemarbhai Bhatol of Banas Dairy, Palanpur, a record sale of 66,500 litres of milk, 36,000 litres of butter milk, besides large quantity of other milk products has been registered during the mela.
Ambaji-based Pepsi distributor, Mohanbhai Sindhi, who unloaded 5000 crates during the earlier mela , was a disappointed man as he was unable to dispose even one crate containing 20 bottles.
Similarly Ashok Patel, a seller of Coke, waited in vain for a customer to turn up to his stall this time. Among retailers, while Ashokbhai Sindhi said, "This time we were taken aback as I could sell only three bottles", Dinesh Mehta, had to remain satisfied with sale of four bottles and Mukesh Agarwal was luckier to have sold seven bottles during the fair.
Aniket Srimali, a reveller from Khatana in Valsad district, echoed the prevalent feeling, "We have decided not to taste colas even if it is provided free of cost".
Sunil Patel, from Denap village in Visnagar taluka of Mehsana district and Pavan Kumar Acharya,who was here with 35 members from Dungarpur claimed, "We have stopped consuming colas ever since we came to know of the possibility of pesticides in them".
Of course, the ones who were smiling were the Rabaris (local cowherds), who raked in the moolah by selling home-made butter milk.
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